Digital Marketing Associate - Blockchain

About Obsidian Systems

Obsidian Systems is a leading engineering company developing applications on the Canton Network, the first enterprise-grade blockchain purpose-built for regulated financial institutions. As major banks, trading firms, and financial institutions rapidly adopt our technology, we're experiencing significant growth. Our flagship product, Tradecraft, is the first operational trading application on the Canton Network.

The Role

We're seeking a hands-on Digital Marketing Associate to execute tactical campaigns and learn at the intersection of traditional finance and decentralized technology. In this role, you will work directly with our CMO and agency partners to drive user acquisition for institutional financial applications.

This is not typical crypto marketing — our clients are banks, asset managers, and trading firms, not retail users. You'll need a solid understanding of capital markets and a passion for exploring blockchain's impact on finance.

Who You Are

You have a background in finance or business and are eager to explore how blockchain is transforming capital markets. You've executed B2B marketing campaigns and want to operate where traditional finance meets cutting-edge decentralized technology. Your communication skills enable you to explain complex solutions to sophisticated institutional buyers. You excel in fast-paced environments, manage details meticulously, and help craft compelling narratives for emerging technology.

Key Responsibilities

Campaign Execution & Growth Analytics (60%)

• Execute ecosystem growth campaigns across B2B channels (e.g., LinkedIn, industry publications)
• Drive adoption and engagement across the Canton Network
• Manage multi-channel prospect nurture sequences for ecosystem expansion
• Coordinate product launches and token integration announcements
• Track network growth and engagement metrics
• Create and deliver multi-step email campaigns

Content & Thought Leadership (25%)

• Develop technical marketing content for financial services audiences
• Create educational materials on blockchain concepts for finance professionals
• Write thought leadership articles to position Obsidian Systems in enterprise DeFi
• Produce case studies, white papers, and compliance-driven marketing collateral
• Support conference speaking engagements and industry panel participation
• Build relationships with trade publications, analysts, and financial media
• Partner with leadership on narrative positioning across social media and industry channels

Cross-Functional Collaboration (15%)

• Work with product and business development teams on go-to-market initiatives
• Support sales enablement for institutional partnerships
• Contribute to strategic planning for ecosystem growth and market positioning

💰 Compensation not publicly listed. Market estimate for similar roles: from $80K, varying by experience and location.