Senior Strategist, Digital Advertising

About Wheelhouse DMG

Wheelhouse DMG is a sought-after digital marketing agency with over a decade of experience working with innovative healthcare, medical device, and privacy-first brands. We consistently deliver exceptional business value through a combination of deep marketing expertise, purpose-built technology, and creative capabilities. As platform automation and privacy regulations disrupt traditional marketing initiatives, our work focuses on helping healthcare and MedTech organizations drive performance in a first-party data world.

Role Overview

The Digital Advertising Senior Strategist is responsible for developing sophisticated multi-channel digital advertising strategies that create exceptional business value for our clients. This role involves creating media plans across multiple platforms, budget planning and pacing, ongoing analysis, testing and optimization of media strategies, and delivering performance insights to clients. You will work closely with your entire practice, but especially with the Digital Advertising Analysts who are responsible for buying, activation and optimization on your accounts.

Key Responsibilities

• Develop and execute multi-channel digital advertising strategies across Search and Social platforms
• Create comprehensive media plans with budget allocation and pacing strategies
• Conduct ongoing analysis, testing, and optimization of media campaigns
• Generate performance insights and strategic recommendations for clients
• Manage client relationships and communicate campaign results and insights
• Collaborate with the Digital Advertising team to implement campaign optimizations
• Stay current with new platforms, emerging strategies, and industry best practices

Required Experience & Skills

• Extensive experience in digital advertising across Search and Social channels
• Strong proficiency with Facebook Ads Manager and Search Engine Marketing (SEM) platforms
• Ability to independently navigate advertising platforms and implement optimizations
• Experience with multi-channel campaign strategy and media planning
• Familiarity with healthcare, medical device, or regulated industry marketing is advantageous
• Strong analytical and problem-solving skills
• Excellent client management and communication abilities

What We Offer

This is an opportunity to work with leading healthcare and MedTech organizations on complex, high-impact advertising strategies. You'll be part of a team that values innovation, expertise, and delivering measurable business results. You'll report directly to the Managing Associate Director of Digital Advertising.