Head of External Communications

Department: Sales & Marketing – Marketing

Location: Limassol

About the Company

AdTech Holding is an innovation hub based in Cyprus that builds vibrant startup ecosystems and technologies for AdTech and MarTech projects.

Since 2011, AdTech Holding has been the starting point for a number of industry-leading advertising and digital marketing companies, including PropellerAds and Zeydoo. The holding brings bold ideas to market and develops cutting-edge solutions that deliver technology globally.

We are currently looking for a Head of External Communications (Cybersecurity & Anti-Fraud) for the Adex project.

Requirements

• Strong experience in external communications, PR, or corporate communications, ideally in cybersecurity, anti-fraud, AdTech/MarTech, fintech, SaaS, or B2B technology.
• Proven track record managing earned media and external communications programs including interviews, quotes, bylines, announcements, and narrative positioning.
• Experience working closely with executives, legal, compliance, security, and product teams to align messaging on complex or sensitive topics.
• Strong understanding of global media dynamics; international PR experience is a plus.

Responsibilities

Media Relations & Messaging

• Create and maintain a consistent external narrative including messaging frameworks, Q&A, talking points, and statements.
• Manage media relations end-to-end: pitching, briefings, reactive inquiries, embargoes, corrections, and follow-ups.
• Communicate technical topics clearly and accurately to non-technical audiences.
• Represent the project publicly when needed at industry events, webinars, roundtables, or media briefings.
• Maintain an active professional presence on social media (LinkedIn/X) to support thought leadership.

Writing & Content

• Adapt messaging for different audiences including media, partners, customers, industry bodies, and internal teams.
• Edit and produce external communication materials such as press releases, statements, bylines, executive messaging, crisis communications, and briefing documents.
• Use data-driven insights including coverage, sentiment, share of voice, SERP visibility, and monitoring metrics to guide strategy.

Reputation & Issues Management

• Manage brand reputation and coordinate responses to sensitive issues.
• Lead rapid response communication workflows from intake to approval and publication.
• Support ORM and SERP reputation defense strategies when necessary.

Stakeholder & Agency Management

• Drive cross-functional alignment across internal teams.
• Manage PR agencies and external vendors including content, monitoring, and research providers.
• Define KPIs and build communication processes, playbooks, and standards.

Domain Knowledge

• Working knowledge of topics such as ad fraud, bot traffic, policy enforcement, threat prevention, malware or redirect risks, brand safety, and verification ecosystems.
• Ability to translate security and anti-fraud initiatives into credible positioning and proof points.

Nice to Have

• Existing relationships with cybersecurity, technology, or business media.
• Experience with analyst relations, industry associations, or industry awards submissions.

Data Processing Notice

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Benefits

We offer a flexible cafeteria benefits system that allows employees to choose benefits based on their individual needs.

• Health insurance
• 10 fully paid sick days per year
• 5 additional paid days off annually
• Language learning compensation (English and other languages)
• Quarterly and annual bonuses
• Corporate events and gifts
• Snacks, breakfasts, and lunches available in office spaces worldwide